Major League Pickleball and DoorDash Announce Multi-Year Official Title Sponsorship, Rebranding the Professional, Coed, Team Pickleball League as “MLP presented by DoorDash”
MLP Team Owners Dude Perfect Joined By Pro Pickleball Superstars Anna Bright and Tyson McGuffin To Celebrate New Partnership in Viral Social Media Video.
Major League Pickleball (MLP) and DoorDash today announced a multi-year official league title sponsorship that rebrands pro pickleball’s preeminent coed team league as MLP presented by DoorDash. MLP team owners Dude Perfect are joined by pro pickleball stars Anna Bright of the St. Louis Shock and Tyson McGuffin of the Phoenix Flames to announce the new partnership in a viral social media video.
We are delighted to welcome DoorDash as Major League Pickleball’s official naming rights partner,” said UPA Chief Revenue Officer George Killebrew. “DoorDash has established themselves as a preeminent brand in the sports marketing industry and we look forward to working with them to convert the tens of millions pickleball players and MLP fans into avid DoorDash customers. Pickleball and DoorDash will become synonymous through this collaborative partnership.”
“We’re beyond excited to be part of the incredible momentum around pickleball as the official title sponsor of MLP,” said Renaldo Chapman, Vice President, Brand & Creative at DoorDash. “MLP presented by DoorDash is all about bringing fans even closer to the game, and throughout our partnership, we’ll deliver exclusive experiences, unique perks, and unforgettable moments that celebrate the sport’s rapid rise and strong sense of community.”
In addition to becoming the league’s official title partner – which features the rebranding of the league (new logo lockup follows) and the DoorDash logo appearing on all official MLP team uniforms and behind both baselines at all league events – DoorDash and MLP will collaborate on a collection of unique activations to launch this groundbreaking new partnership.
DashPass Exclusive Offers – Free Pickles, Exclusive VIP Seat Upgrades & Gift Cards In celebration of the new partnership, DashPass members can redeem an exclusive offer – a free jar of pickles by using the promo code PICKLE – on a DoorDash grocery order of at least $12, placed through April 15. Full promotional terms and conditions below*.
Additionally, DashPass members attending MLP events will be eligible to receive exclusive VIP seat upgrades and gift cards for on-site ordering.
“DoorDash Drop-Off Zone” At All MLP Events All MLP events will feature a branded “DoorDash Drop-Off Zone” where attending fans can pick up food ordered through DoorDash for an easy on-site food delivery experience.
Event Naming Rights for 2025 MLP Finals NYC DoorDash will be the official title sponsor of the 2025 MLP Finals NYC, where MLP will crown their 2025 Premier and Challenger Level Champions in stunning Central Park. MLP hosted its first-ever NYC event in 2024, setting an all-time single-event league record in ticket revenue and welcoming nearly 5,500 fans throughout the four days of competition.
The league’s 2025 season schedule – featuring 10 regular season events, the mid-season tournament, and two weeks of playoffs, all from April-August, plus November’s standalone MLP Cup – will get started with the full slate of 16 Premier Level teams in action in Orlando, FL, Apr. 24-27.
*DashPass Exclusive Offer – Terms & Conditions: Offer valid for one (1) jar of pickles (max. $8) on orders placed at grocery stores, while supplies last. Offer valid through 4/15/25. Valid only on orders with a minimum subtotal of $12, excluding fees and taxes. Not valid for pick up. Limit one per person. Fees (including service fee), taxes, and gratuity apply. Must have an active DashPass account. Only available to select users as indicated in their account associated with this email address. Use promo code PICKLE to redeem. See further terms and conditions at https://drd.sh/8ONpZP/.
About Major League Pickleball (MLP presented by DoorDash) Founded in 2021, Major League Pickleball (MLP presented by DoorDash) is the preeminent, coed, team-based professional pickleball league, featuring over 100 of the best athletes across 22 teams, iconic team owners, and the most electric live events and fan experience in the sport. In 2024, MLP and the PPA Tour merged under the newly-formed United Pickleball Association (UPA), bringing together the leading professional pickleball organizations under a single entity. Visit the official website and follow MLP on Facebook, Twitter, Instagram, TikTok and YouTube for more.
About DoorDash DoorDash (NASDAQ: DASH) is a technology company that connects consumers with their favorite local businesses in more than 30 countries across the globe. Founded in 2013, DoorDash builds products and services to help businesses innovate, grow, and reach more customers. DoorDash is your door to more: the local commerce platform dedicated to enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers.
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