St. Louis Shock Announces Muev As Official Uniform Partner

ST. LOUIS, MO – The St. Louis Shock of Major League Pickleball (MLP) today announced an exciting partnership with premium pickleball apparel brand MUEV (pronounced "move"), naming them the Official Uniform Partner of the team for the 2025 season and beyond.

The partnership will outfit the Shock's professional players, staff, and ownership with MUEV's innovative, high-performance apparel during all MLP competitions, combining the team's dynamic playing style with MUEV's cutting-edge design philosophy.

"Our partnership with MUEV represents a perfect alignment of vision and values," said Andrew Haines, Chief Operating Officer of the St. Louis Shock. "The premium quality and innovative design of their apparel doesn't just look exceptional—it genuinely enhances performance. Their thoughtful approach to both functionality and style perfectly complements our team's commitment to excellence both on and off the court."

MUEV, founded by pickleball enthusiasts with a passion for both performance and style, crafts apparel specifically engineered for the unique demands of pickleball. The brand's designs account for the sport's distinctive movements—explosive lateral bursts, quick directional changes, and dynamic reaching—with strategic stretch panels, reinforced stress points, and moisture-wicking fabrics that maintain comfort during intense rallies. MUEV sources premium fabrics from around the world, including Japan's precision textiles and Italy's luxurious materials, creating pickleball clothing that performs at the highest level.

"Partnering with the St. Louis Shock represents a perfect alignment of vision," Chris Rork, Founder and CEO at MUEV. "Both our organizations are committed to innovation and excellence in pickleball. Seeing the Shock players competing in our uniforms on the MLP stage will showcase how performance apparel should look and feel in this rapidly growing sport."

A key component of this partnership includes collaborative product development, with Shock players providing direct input on future designs. This athlete-driven approach will leverage insights from some of the sport's top professionals to create apparel that addresses the specific needs of competitive pickleball players.

"What makes this partnership particularly exciting is the collaborative design process," added Haines. "Our players will work directly with MUEV's design team to develop custom apparel lines that incorporate professional athlete feedback. This ensures the gear not only performs at the highest level but also addresses the specific needs that only elite players would recognize."

Key elements of the partnership include:

• Custom-designed competition uniforms for all Shock professional players
• Collaborative product development with direct player input
• Creation of Shock-specific apparel lines based on professional insights
• Performance training apparel for practice sessions and events
• Featured presence in the Shock's "Shock and Awe" YouTube series
• MUEV branding on team uniforms during all MLP competitions
• Cross-promotional social media campaigns showcasing the partnership

Fans will see the Shock debut their new MUEV uniforms at the season's first event, MLP Orlando, April 24-27. The apparel will also be featured prominently during MLP St. Louis at Chaifetz Arena, July 17-20.

This partnership joins the Shock's growing roster of premium brand collaborations, including recently announced partnerships with DaGuys, Matrix Midwest, and Pickleman's Gourmet Café, as the team continues to elevate its presence both on and off the court.

About the St. Louis Shock: The St. Louis Shock is a professional pickleball team competing in Major League Pickleball (MLP). Since its founding in 2023, the team has experienced explosive growth, quickly establishing itself as an innovative leader both on and off the court. The Shock continues to set the pace for the sport's expansion through cutting-edge community events, youth development programs, and championship-caliber professional competition.

About MUEV: MUEV is a premium pickleball apparel brand created by enthusiasts who understand the importance of quality, performance, and design. With a focus on innovation, MUEV blends advanced fabrics with thoughtful craftsmanship to create apparel that elevates players' games. Every material is handpicked from the finest global sources, resulting in clothing that performs effortlessly and fits flawlessly on and off the court.