St. Louis Shock Announces MUEV as Official Uniform Provider in Multi-Year Partnership Extension

MLP’s Championship Team and Premium Pickleball Apparel Brand Renew 2025  Partnership On New Multi-Year Deal

ST. LOUIS, MO – The St. Louis Shock of Major League Pickleball (MLP), fresh off their historic 2025 Regular Season Championship with a league-best 24-1 record and 2025 MLP Cup Champioship, today announced a multi-year partnership extension with premium pickleball apparel brand MUEV (pronounced "move"), elevating them to Official Uniform Provider of the team through 2027 and beyond.

The new deal sees MUEV return as the Shock’s Official Uniform Provider following the inaugural partnership in 2025.  The expanded agreement will allow MUEV to continue outfitting the Shock's championship-caliber roster, staff, and ownership with MUEV's innovative, high-performance pickleball apparel while deepening collaborative product development efforts that leverage insights from the team's elite athletes.

"After an incredible first year with MUEV, extending this partnership was an easy decision," said Andrew Haines, Chief Operating Officer of the St. Louis Shock. "Their commitment to pickleball excellence mirrors our own, and we've seen firsthand how MUEV’s premium apparel performs at the highest level of competition. As we build on our championship success, MUEV will continue to be an integral part of our identity both on and off the court. This multi-year commitment allows us to deepen our collaboration and create something truly special together for our players and fans alike."

The partnership extension comes as both organizations continue their rapid growth in the expanding pickleball market. MUEV's performance-engineered apparel—featuring strategic stretch panels, reinforced stress points, and premium moisture-wicking fabrics sourced from Japan and Italy—has become synonymous with the Shock's dynamic, championship-caliber play. In 2025, the Shock saw record fan demand for team uniforms, gear, and other merchandise. In 2026, the two organizations will invest in ecommerce and fulfillment synergies so that fans can buy Shock/MUEV gear directly from www.stlshock.com, and see their orders seamlessly fulfilled through MUEV’s backend.

"We're thrilled to extend our partnership with the St. Louis Shock on a multi-year term," said Chris Rork, Founder and CEO of MUEV. "Watching the Shock dominate their way to a 24-1 record while wearing MUEV uniforms validated everything we believe about performance apparel. This extended commitment allows us to take our collaboration to the next level, working closely with Major League Pickleball’s best team to continue innovating and setting the standard for what professional pickleball apparel should be."

The multi-year agreement includes expanded partnership elements:

• Official Uniform Provider designation for the Shock’s players, staff, and ownership
• Custom championship-edition uniforms for all Shock professional players
• Enhanced collaborative product development with player-driven design input
• Co-branded Shock apparel collections available to fans at www.stlshock.com
• Year-round performance and training gear for practice, events, and more
• Joint community initiatives promoting pickleball growth nationwide

Fans can look forward to seeing the Shock compete in MUEV uniforms throughout the upcoming MLP season, including at major events and the highly anticipated return to Chaifetz Arena in St. Louis.

This partnership extension reinforces the Shock's commitment to aligning with premium brands that share the team's values of innovation, performance, and community engagement as the franchise continues to set the standard for professional pickleball.

About the St. Louis Shock: The St. Louis Shock is a premier professional pickleball franchise competing in Major League Pickleball (MLP), crowned as both the 2025 MLP Regular Season Champions and 2025 MLP Cup Champions. Founded in 2023, the organization has quickly established itself as an industry innovator both on and off the court. Led by one of the youngest and most dynamic player rosters in the league, the Shock competes at the highest level of professional pickleball while developing the sport's next generation through its pioneering Minor League Pickleball program. With a commitment to community engagement, player development, and entertainment excellence, the Shock is redefining the pickleball experience for fans, players, and partners alike. For more information, visit www.stlshock.com or follow @STLShockMLP on social media.

About MUEV: MUEV is a premium pickleball apparel brand created by enthusiasts who understand the importance of quality, performance, and design. With a focus on innovation, MUEV blends advanced fabrics with thoughtful craftsmanship to create apparel that elevates players' games. Every material is handpicked from the finest global sources, resulting in clothing that performs effortlessly and fits flawlessly on and off the court.