STL Shock Announces Nationwide Rollout of Shock Club Alliance Program

The St. Louis Shock, a Major League Pickleball (MLP) franchise, today announced the nationwide expansion of its Shock DUPR Club Alliance Program. This initiative enables pickleball clubs across the country to generate new revenue, organize competitive play, and submit DUPR scores through the Shock's proprietary software platform. Members and players of Shock Partner Alliance Clubs will benefit from exclusive perks including seamless DUPR tracking and scoring uploads, complimentary merchandise, discounted tickets to MLP events, and special Shock-branded experiences, strengthening their connection to one of the leading teams in MLP.

Club Alliance Partners can use the program to unlock revenue streams from DUPR sessions and ticketing and events, wholesale merchandise programs, and more, and manage and monitor their Club Program events and DUPR Rating sessions through Shock’s proprietary software, fully integrated into www.STLShock.com. The platform allows managers to upload match scores, and directly sync with DUPR for automated score reporting. The program launches with inaugural partners from Missouri, Illinois, Tennessee, Florida, Iowa, and Alabama, with no geographical restrictions on participation.

Members and players of Club Partners will enjoy comprehensive benefits including structured competitive play with DUPR rating tracking, complimentary Shock giveaways, discounted team products, exclusive access to team events, and free or discounted tickets for official MLP events, such as MLP St. Louis in July 2025 held at Chaifetz Arena.

This rollout marks a significant expansion of Shock’s initial DUPR Rating Session programs, which were rolled out locally as a mechanism for players to organize, compete, and further align with the Shock’s brand. The Shock were the first MLP team to pioneer and rollout organized DUPR Rating Sessions facilitated by the team and have seen explosive demand both locally and nationwide.

"This program represents a significant advancement in our mission to develop the sport 

while creating sustainable business opportunities and new revenue streams for pickleball clubs and facilities," said Andrew Haines, Chief Operating Officer of the St. Louis Shock. "Following a successful regional implementation, we are pleased to extend this opportunity to clubs throughout the United States, all through a streamlined proprietary software solution fully integrated into the Shock website."

Club Administrator/Manager Benefits Include:

The Shock Club Alliance Program offers club organizers multiple revenue-generating opportunities, competitive play opportunities and administrative efficiencies, including:

• Significant revenue opportunities through Shock DUPR Rating Sessions with no capital investment required
• Comprehensive administrative platform for session scheduling and management
• Automated DUPR score synchronization and reporting
• Wholesale merchandise program with competitive profit margins
• Integrated marketing through Shock promotional channels
• Performance analytics dashboard for membership insights
• Enhanced Club reach through Shock’s social channels, newsletters, and website

Player/Member Benefits:

Members and Players at Shock Club Alliance Partners receive exclusive advantages designed to enhance their pickleball experience:

• Seamless DUPR rating integration and performance tracking to track DUPR score growth
• Complimentary Shock-branded giveaways
• Preferential pricing on official team products
• Free and/or discounted admission to official MLP events, including MLP St. Louis at Chaifetz Arena in St. Louis, July 2025
• Exclusive access to special product releases, team events, gatherings, and more
• Social media highlights, callouts, and collabs through Shock’s social platforms

Inaugural Club Alliance Partners:

The Shock welcome the following organizations as Inaugural Shock Club Partners:

1. Central Illinois Pickleball Club (Peoria, IL)
2. Pickle Me Sideways (Chattanooga, TN)
3. Iowa State Pickleball Club (Ames, IA)
4. Port City Pickleball (Mobile, AL)
5. Drives Drops Dinks Pickleball (Chattanooga, TN)
6. Apex Pickleball (Murfreesboro, TN)
7. Tropics Pickleball Club (Tampa, FL)

These partnerships have validated both the revenue potential and player engagement value of the program, with participating facilities reporting clear paths to operational income and member satisfaction.

For additional information regarding the Shock Club Alliance Partner Program or to submit an application for participation, please visit https://stlshock.com/pages/cluballiance or contact AHaines@STLShock.com.