STL Shock Announces Official Marketing Partnership with DaGuys, Upcoming "Shock and Awe" Behind-the-Scenes YouTube TV Series

ST. LOUIS, MO – St. Louis Shock of Major League Pickleball (MLP) announced a groundbreaking partnership with digital media powerhouse DaGuys, naming the group as the Official Marketing Partner of the team and announcing the launch of its “Shock and Awe” YouTube TV Series, which will feature behind-the-scenes coverage of the Shock’s 2025 season.

The partnership unites two of St. Louis' fastest-growing organizations, recognized for innovation in pickleball and social media marketing, respectfully. The Shock will leverage DaGuys to oversee all social media marketing strategies including on-court coverage, player narrative highlights and stories, front-office interviews, gameplay highlights and more, showcasing the accelerating popularity of Major League Pickleball through of one of the league’s best performing franchises.

The partnership’s cornerstone will be Shock and Awe, a new YouTube TV Series covering the Shock, and modeled after the successful “Hard Knocks” sports documentary series. The initiative is a first of its kind for a professional pickleball team and will feature behind-the-scenes content, whereby DaGuys will be fully embedded with the Shock throughout the 2025 season. The 8-episode YouTube series will deliver an all-access look at the St. Louis Shock, showcasing player personalities, on-court action, front-office strategies, and ownership decisions that have established the team as an MLP powerhouse. New episodes will drop after each Major League Pickleball event.

"We're thrilled to welcome DaGuys to the Shock family," said Ross Chaifetz, Owner and General Manager of the St. Louis Shock. "Their revolutionary approach to content creation and meteoric rise in the digital media space mirrors our own growth story, and their 400,000+ organic followers speak for the uniqueness of their content. This partnership and our new Shock and Awe series will give fans unprecedented access to our team while showcasing the excitement of professional pickleball through DaGuys' innovative lens, as both our organizations continue to scale our audiences."

Established by young visionaries with deep roots in St. Louis, DaGuys has experienced extraordinary growth across its social outlets, amassing nearly 400,000 combined followers across platforms—including approximately 100,000 Instagram followers, over 200,000 on TikTok, and more than 50,000 YouTube subscribers. Their platform has quickly evolved into one of the most uniquely identifiable in all social media.

"St. Louis has always been the cornerstone of our identity and creative vision," said Beau Bommarito of DaGuys. "The Shock's explosive growth in professional pickleball and unique brand identity perfectly complements our vision, and pickleball is the new frontier in digital media sports content. Together, we're poised to create groundbreaking content that will not only elevate both brands but set new standards for sports marketing in the world’s fastest growing sport of pickleball."

DaGuys will immediately begin content production for the Shock, with initial release of their Shock and Awe YouTube Series to launch immediately after the Shock’s first 2025 Season event, MLP Orlando, April 24th-27th, available on the Shock’s YouTube channel, @STLSHOCKMLP.

Fans can follow this collaboration on social media through both @STLShockMLP and @DaGuysSTL across all platforms. Subscribe now to the Shock’s YouTube channel, @STLShockMLP to be the first to see Shock and Awe.

About the St. Louis Shock: The St. Louis Shock is a professional pickleball team competing in Major League Pickleball (MLP). Since its founding in 2022, the team has experienced explosive growth, quickly establishing itself as an innovative leader both on and off the court. The Shock continues to set the pace for the sport's expansion through cutting-edge community events, youth development programs, and championship-caliber professional competition.

About DaGuys: DaGuys is a trailblazing St. Louis-based digital media collective experiencing hypergrowth with nearly 400,000 combined followers across platforms. Pioneering new approaches to content creation and digital storytelling, DaGuys has rapidly established itself as a dominant force in the social media landscape. Their innovative methodology combines viral-optimized content with strategic audience development, resulting in engagement metrics that consistently outpace industry standards. As one of the fastest-growing media companies in the region, DaGuys continues to redefine digital influence through their data-driven, trend-setting approach to content that resonates across demographic boundaries.

About Major League Pickleball: Founded in 2021, Major League Pickleball (MLP) is the preeminent, coed, team-based professional pickleball league, featuring over 100 of the best athletes across 22 teams, iconic team owners, and the most electric live events and fan experience in the sport. In 2024, MLP and the PPA Tour merged under the newly-formed United Pickleball Association (UPA), bringing together the leading professional pickleball organizations under a single entity. For more information on MLP, visit the official website and follow MLP on Facebook, Twitter, Instagram, TikTok and YouTube.